Jan 07 2025 7 mins 2
Think podcasting is just for B2C? Think again.
I break down 5 powerful ways to use your podcast as a B2B marketing tool. From building authority to closing deals, your podcast can do more than you think—if you do it right.
Here’s what you’ll discover in this episode:
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Build Authority: Show up consistently and share your expertise to position yourself as the go-to expert in your industry.
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Borrow Credibility: Feature respected guests to signal you're playing in the big leagues and expand your reach.
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Boost Discoverability: Use SEO and social media to make your podcast easier to find and enhance your online presence.
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Build Trust: Nurture relationships with your ideal clients through consistent, valuable content.
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Close Deals: Incorporate your podcast into proposals and showcase episodes as social proof to seal the deal.
You’ll also learn why keeping your podcast listener-centric is critical to its success as a marketing tool and how to align your show with your business goals for maximum ROI.
Episode #222:
https://podcastperformancecoach.com/222-generate-quality-leads-podcast/
Ready to make your podcast the ultimate tool for authority, trust, and sales? Press play.
Check out the Podcast Tune-Up Program
or learn more about Concept to Casting Podcast Launch Program on my website:
