Nov 09 2024 41 mins 3
One of my favorite ways to grow your audience is by giving podcast interviews. It sounds obvious, but podcast listeners listen to podcasts.
PODCAST INTERVIEWS TO GROW
According to the Podcast Consumer Report 2024 study done by Edison Research, the average podcast listener consumes an average of 8.3 episodes a week.
The report also states podcast listeners consume an average of 11.2 hours of podcasts each week.
Podcast listeners prefer podcasts as their form of entertainment. They don't just dabble. They go all in. Over one episode a day and over 90 minutes a day.
To reach your ideal listeners, do more podcast interviews.
REPURPOSE YOUR INTERVIEWS
But don't stop there. When you do podcast interviews on other shows, use that content in every way possible.
Talk to the host prior to conducting the interview to get permission to use that interview for your own promotion.
You can repurpose your podcast interviews in a variety of ways to gain more visibility.
When you do, be sure to promote their podcast as well. The more you promote the podcasts that interview you, the more podcasters will be interested in having you on their shows.
Repurposing your podcast interviews is an effective way to create promotional content without having to create all of the content yourself.
Now you've elevated the power of appearing on other shows to a whole new level.
LEVERAGING PODCAST INTERVIEWS
On this episode, I interview Lyndsay Phillips. She is brilliant when it comes to leveraging your podcast interviews.
Lyndsay Phillips is the CEO of Smooth Business Podcasting, speaker, guest expert, host of Leverage Your Podcast show and creator of the Podcast Leverage System.
Serving authors, coaches, experts & thought leaders who are serious about using their voice to impact others and grow their business.
Lyndsay excels in transforming podcast episodes, guest interviews, summits, and videos into captivating, consumable content that attracts collaborations, leads and clients.
Get ready to grow your show. Enjoy my conversation with Lyndsay Phillips.
Lyndsay's free gift is "3 Strategies To Leverage & Repurpose Your Guest Interviews". You can get it at www.PodcastTalentCoach.com/leverage.
If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
