Mar 26 2025 8 mins 6
Audience Segmentation and Engagement
🎯 Categorize audience into "winners" (willing to learn) and "losers" (resistant to learning) based on their response to new sales strategies.
🤝 Prequalify audience members by asking them to consider "how can I make this work for me" rather than dismissing new ideas outright.
Overcoming Resistance
💪 Reduce resistance by acknowledging audience's sales experience and proposing 3-5% sales increase through new strategies.
🏆 Congratulate experienced salespeople (20+ years) and ask if they're open to learning new sales techniques for potential growth.
Tailoring Presentation Approach
📊 Segment audience by asking about years of sales experience (5, 10, 15, 20, 20+) to tailor presentation and overcome fear of know-it-alls.
