Feb 26 2025 33 mins
Negotiation is an art, but it’s also a science—a skill that can be honed to achieve game-changing results. In this episode of Sales Reinvented, negotiation expert Randy Kutz reveals the core strategies and tactics that set top negotiators apart.
Whether you’re at the bargaining table with a major client or negotiating internal deals, Randy’s insights will help you unlock better outcomes, build stronger relationships, and save both time and money. Tune in for a deep dive into the key principles that drive success at the highest levels.
Outline of This Episode
- (0:00) Introduction to Randy Kutz and
- (0:56) The differences between negotiation strategy vs. tactics
- (2:18) Randy’s go-to negotiation strategy
- (4:35) Randy’s top three negotiation tactics
- (9:25) The role of planning strategy and tactics
- (12:21) Common negotiation strategies for complex sales
- (16:31) How to recognize and counter aggressive negotiation tactics
- (21:53) Randy’s top three negotiation strategy and tactics dos and don’ts
- (26:49) Why you shouldn't just throw money at problems
Resources & People Mentioned
Connect with Randy Kutz
Connect With Paul Watts
Audio Production and Show notes by
PODCAST FAST TRACK
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