Mar 03 2025 15 mins
Sarah Hall dives into the debate over high-ticket pricing for health based coaching & course services. She challenges the idea of staying high-ticket if it’s hurting sales, advocating for variable pricing strategies to make health and fitness services more accessible. Sarah explains the importance of sales skills, adapting to market trends, and simplifying sales funnels to maximize success.
In this episode, she reveals four major sales mistakes that hinder health and fitness business growth:
✅ Not offering multiple price points that meet the needs of all 3 buyer types (low-medium-high)
✅ Overcomplicating sales funnels
✅ Dragging out launch phases
✅ Failing to make offers consistently
Sarah shares real-life success stories of health and fitness industry clients who boosted sales by using her strategies and with her new program, Social.Sell.Scale, designed to help nutrition and fitness startups and scalers implement effective sales systems.
KEY TOPICS
The current Challenges of High-Ticket Pricing & Sales in the health and fitness industry
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Sarah shares her personal experience reducing mentorship prices and adding new service levels, allowing her to work less while increasing accessibility.
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She explains why pricing should be adjusted based on affordability while maintaining leadership and value.
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Sales skills are essential! Sarah will continue to share sales tips in future episodes and via her email list.
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Coming from a healthcare background, she contrasts selling in the coaching industry vs. service-based professions.
How Economic & Social Media Trends Impact Pricing
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Economic shifts, social media, and increased competition influence pricing strategies.
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Sarah suggests adapting your business model to attract different buyer types and offer various pricing options.
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Identifying non-high-ticket clients can still drive revenue and impact.
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While pricing should be flexible, focus on the value and results of your services.
The 4 Biggest Mistakes in Sales & Pricing for health and fitness businesses
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Rigid pricing models – relying on one high-ticket offer limits potential buyers.
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Overcomplicated funnels – long-winded pages and outdated methods lose prospects.
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Extended launch phases – delaying sales = losing momentum.
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Not making offers – engagement alone won’t generate revenue.
Sarah advocates for tiered pricing and a simple, effective sales approach to increase conversions.
Simplifying Sales & Making Health & Fitness Offers That Convert
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Make consistent offers – don't just rely on social media engagement.
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Clients have seen major sales wins within a month by using Sarah’s system.
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Her new program, Social.Sell.Scale, teaches scalable, stress-free sales strategies.
Get More Sales for your Coaching & Course Services Without Burnout!
📌 Follow Sarah on IG for real-life business and sales strategies: @thesarahdhall
📩 Join her email list for exclusive insights & strategies: Join Now
🎯 Sign up for her free training to start up and scale your business with ease: www.sarahdhall.com/training