Jan 01 2025 51 mins 1
In episode 138 of SEOLeverage Podcast, host Gert Mellak sits down with Nick Penev, founder of Extreme Power Brands and expert in partnerships and e-commerce growth strategy. They explore the art of leveraging partnerships to scale your business, create meaningful connections, and dominate the Amazon and e-commerce landscape.
Nick shares his fascinating journey from a young entrepreneur in Bulgaria to running multimillion-dollar businesses and his shift to building a thriving partnership model. Learn about his innovative "Partnerships as a Service" approach and how connecting with the right partners can outperform paid marketing.
This episode covers:
- The power of partnerships in growing e-commerce brands
- How to build and monetize a community of engaged followers
- Practical steps for creating impactful collaborations like webinars, content swaps, and proactive referrals
- Why newsletters and communities are vital assets in today’s competitive digital space
- Insights into modern tools and processes for partnership management
Whether you're just starting your e-commerce business or looking for advanced strategies to scale, this episode is packed with actionable advice and inspiration.
Guest Website Info:
Nick Penev
Founder of Extreme Power Brands and the partnership agency Hello Tax, Nick Penev is an expert in partnerships, e-commerce strategy, and community building. With over 15 years of experience in the e-commerce space, Nick has developed innovative approaches to partnership management and scaling businesses through strategic collaborations.
Learn more about Nick and his initiatives:
- Website: Extreme Power Brands
- LinkedIn Profile: Nick Penev
- Partnership Platform: Hello Tax
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
