She Talks Business

Cut Out the Heavy Lifting—Use AI To Gain Momentum For Your Ideas

Welcome back to week 3 of our 5-week series, Leveraging AI: Proven, Practical, & Tactical Approaches to Using AI in Your Business. Today, we're diving into how we use AI for idea generation and our top tips for writing powerful, time-saving prompts.

This series is in collaboration with my friend and colleague, Mary Fearon. Mary, if you have yet to hear in the previous two episodes, is a fellow marketing agency owner. She is the Founder and CEO of OnPrPose, a company that helps entrepreneurs and businesses tell their stories effectively, both internally and externally.

If you just found this series, go back to our introduction episode, AI: Introducing Your New Unpaid Team Member.

Today, we are focusing on how to be the best “creative director” so that whatever AI tool you are using can give you usable, valuable ideas as a brainstorming partner. The magic all lies in your prompts.

How to Talk to AI

When using AI, you have to shift your mindset around how you request information. With a search engine, you would input strings of keywords and find pretty relevant search results. When using AI, you have to expand your prompt to give context and background for the work you're producing, just like you would to a member of your team.

By taking the time to craft thorough prompts, you're limiting the amount of back-and-forth and getting hyper-relevant copy or ideas in response. Listen in for our top tips on how to frame a thorough prompt for AI!

What Do We Use AI For?

As marketing agency owners, Mary and I use AI to do a lot of the heavy lifting that once took hours for our team to do. For example, Mary uses AI for competitive analysis. Instead of having to comb through several websites and social media pages, AI can give you an overview.

In this episode, we go over many more ways we use AI in marketing, including creating and writing in our clients' voices, creating client avatars, and even ideas for increasing engagement on social media.

AI allows you to take an idea, cuts down the drafting time, and gets you to a place where you can apply your expertise, style, and perspective in just a few minutes. Mary and I have had so much fun finding different ways to use AI in our businesses, and we hope you're getting inspired on how to start using it in yours!

If you'd like more information about the AI in Business workshop Mary and I plan to host, sign up for our waitlist here: lisalarter.com/ai.

What’s In This Episode

• Shift from traditional search queries to conversational prompts for AI usage
• Mary and Lisa's experiences using AI to generate fresh ideas for podcasts, newsletters, and workshops
• Viewing AI as a tool to deliver more value without replacing individual perspective and expertise
• Using AI for competitive analysis, establishing a client’s voice, and creating avatars or personas for targeting content to appropriate audiences

What To Do Next

Visit lisalarter.com/e165 for all resources from this episode.