Oct 28 2024 43 mins 1
Take your website from good to Google-worthy.
Welcome back to the second episode of our “Strategic Marketing For Your Business” series where this week, Cass Bald, my Senior Team Manager, and I are talking you through our top 10 recommendations to start having your website work for you. Our discussion ranges from simple, quick fixes to more complex website maintenance, and we even dive into SEO tactics to help your business rank on Google.
Create A 5-Star User Experience
When building a website, your customer should always be the lens through which you view your site. Is it easy to navigate? Can I browse my site for 60 seconds and come away answering the questions, what do I do, and what do I offer? We address how to create a site that guides and informs the user in a way that converts them to customers. In fact, we reveal one simple misstep many businesses make, and you’d be shocked by how obvious it is!
Technical Tricks & Savvy SEO Tips
Whether you manage your site yourself or have a team to do it for you, you don’t want to miss hearing the horror story of a website disappearing and how to avoid it from ever happening to you. Plus, while you may know SEO is important and links to your Google ranking, we go over how to create an SEO strategy to keep yourself relevant in Google’s eyes with regular recurring content.
I hope you enjoy this episode and that it gives you some smart ideas for improving your website. If this was valuable to you, be sure to tune into next week’s episode, where we’ll talk about thought leadership and content marketing!
What’s In This Episode
- 10 strategies to audit the efficacy of your website
- Clear communication of business offerings
- Calls to action should be in clear places on relevant pages
- Benefits of regular recurring content
- Clear and minimal navigation tactics
- Create a contact page utopia for inbound leads
- SEO guidance for keywords and keyword phrases for the pages and posts of your website
What To Do Next
Visit lisalarter.com/e172 for all resources from this episode.
