Aug 11 2019 21 mins 9
If you have ever been frustrated about offers falling short, you need to tune in to this episode where we dive into copywriting.
We talked about:
Don’t only include the features
Sales funnels need the benefit
Write a FAB Statement
Because of (feature), it will (advantage) which means to you (benefit)
Advantage vs. Benefit
Never run out of hook ideas
Do a feature dump & go through this process
Where to Find Us:
The Happy Hour Hangouts Resources
