Startup to Storefront

This week on Startup to Storefront, we’re joined by Brittney Cook, the founder of Something Sweet Dough. Brittney’s story is one of family, resilience, and purpose. What began as a labor of love has grown into a brand known for its rich, brown butter cookie dough that brings joy to kitchens everywhere—all while honoring her late father’s legacy.

For Brittney, Something Sweet is more than a business; it’s a heartfelt tribute. She and her family have transformed their grief into meaningful action, channeling love and loss into a mission to spread happiness through the universal comfort of cookies. By staying deeply connected to their “why,” Brittney’s team has made thoughtful decisions to grow their brand strategically, ensuring that every step is rooted in quality and customer connection.

In this episode, you’ll learn:

• How Brittney built Something Sweet Dough as a tribute to her father’s memory

• How her family turned a personal loss into a powerful mission for joy and connection

• Why understanding their customers has been the secret to scaling at the right pace without compromising quality

Get ready to be inspired by Brittney’s story—a testament to the power of family, resilience, and the simple magic of cookies that bring people together.