Mar 13 2022 14 mins 1
A few weeks ago I was attending a special event when someone asked “How can I explain my service to other people? I’m going into a new market and people don’t get what I do.”
Of course, the answer is, you explain with a story. But what kind of story can you use?
Besides having a new market, you may be challenged in your business because you have a very specialized niche. You might have a brand new business that nobody’s heard of. Or you may have a very complex business that’s tough to explain.
In this podcast, you will discover…
...How to identify the real benefit you need to promote your service (which may not be the most obvious)
...2 examples of businesses that were new to the world - and I’m betting you never heard of each one.
...How the home staging industry has grown from nothing to mega-success by telling a very simple story over and over
Essential qualities of a story that explains a new product or service
Resources:
My book on telling stories for business - more explanations of stories you can use for business.
My signature consultation
How to brand your business by telling stories.
FREE 17 ways to grow your business by telling stories
I mention my book on relocation, available on Amazon here.
