Nov 11 2021 27 mins
The reason why I had the biggest book launch of my life, was because it was all about The Offer.
The offer is not just the product and not just a short landing page with a few bullet points about the product and a buy button.
As legendary Harvard Business School Professor, Theodore Levitt once said, “People don’t want to buy a quarter-inch drill – they want a quarter-inch hole.”
Check out my 8th book at https://DogpooBook.com
Listen to the show for the rest at https://SubscribeMe.fm
Or search for "SubscribeMe.fm" in your favorite podcast app.
Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront
Also, you can now download my premium Kindle book for free (as a PDF) for the next couple of days, at https://OneDayOneTime.com