Jun 23 2023 26 mins 3
In a new episode of the Ecwid Ecommerce Show, we talk to Brent Spicer of Marsello, a loyalty, SMS, and email marketing platform for business owners.
Tune in to the podcast to learn how unlocking customer data can help you create a smart loyalty program that automates your marketing efforts.
Unlocking Customer Data & Automating Campaigns
Marsello started as a loyalty program platform that unlocked customer data and researched purchasing habits. As the business grew, they started running automated email and SMS campaigns based on customer behavior.
Personalization is the Key
Sending a generic newsletter to everyone might result in people unsubscribing. In contrast, personalized newsletters that suggest products based on a person's previous purchases or browsing history increase engagement.
How to Smartly Personalize Campaigns
Creating the most effective personalized email depends on two factors—product and timing. Marsello uses AI-powered algorithms to provide specific product recommendations to particular customers based on their buying habits.
Timing is likewise important, so use customer data to send reminders at the right time.
How to Differentiate Your Loyalty Program
Traditional cashback loyalty programs are not effective in differentiating a business from its competitors. Businesses need to create smarter loyalty programs that make customers feel special.
One way to achieve this is through a VIP tier system. You can also provide exclusive access to limited edition products to VIP customers as another effective loyalty strategy.
Using AI to Improve Loyalty Programs
Marsello is always improving by implementing more AI into the loyalty platform, which analyzes data to suggest ways to improve customer engagement.
Marketing Automation Powered by Loyalty Programs
Once businesses have collected customer data through their loyalty program, they can set up triggers that automatically send targeted campaigns based on customers' buying habits or preferences.
Make more money and gain loyal customers with Marsello: https://www.marsello.com/
The Marsello app for your Ecwid store: https://www.ecwid.com/apps/featured/marsello
Ecwid Podcast on Ecwid: www.ecwid.com/blog/podcast
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