Multichannel Selling Explained: Expanding to Big & Niche Marketplaces


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Jan 11 2024 19 mins  

Selling online is no longer limited to just your own website. The landscape has evolved, and now it's crucial to have a presence on various platforms, including marketplaces and social media.

To shed light on this topic, we have invited a special guest, Mayon from Channable, who is an expert in the field of multichannel selling.

Streamline Product Feeds with Channable

Product feed management is at the core of Channable. This involves optimizing and transforming product data to ensure it is ready for platforms like Amazon, Google, Facebook, and more.

With Channable, sellers can easily manage their feeds and adapt their product information according to each platform's requirements.

Simplify Your Amazon Selling Journey

For first-time Amazon sellers, the process of launching an Amazon store can be overwhelming.

Channable simplifies this by allowing sellers to manage basic features within their existing Ecwid store while more complex specifics can be filled in directly within Channable.

From Amazon to Niche Platforms

Amazon is a massive marketplace that covers a wide range of product categories, but there are also smaller niche marketplaces specializing in specific industries.

Platforms like Decathlon, Leroy Merlin, and Wayfair are mentioned as noteworthy options.

Fulfillment and Shipping Strategies Across Continents

The discussion then shifts to business owners trying to break into new markets, such as North American merchants targeting Europe.

Fulfillment becomes a significant consideration, and Amazon's fulfillment network is often leveraged by European merchants selling in the US.

Connect Your Ecwid Store to Channable

The Ecwid and Channable integration provides you with a seamless experience in managing orders, fulfillment, and stock synchronization across different platforms.

Find Channable in the Ecwid App Market and connect your store to it easily: ecwid.com/apps/featured/channable

Channable: channable.com

Ecwid Podcast on Ecwid: www.ecwid.com/blog/podcast

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