Oct 09 2024 32 mins
Pam Didner is a seasoned B2B Consultant, Speaker, Fractional CMO, Author, and Podcaster. Her extensive knowledge covers various areas such as strategic planning, account-based marketing, demand generation, and sales enablement.
She thrives on diving deep into the trenches with her clients. As a regular fractional CMO with 20 years of corporate experience spanning finance, accounting, manufacturing, operations, and marketing, she knows how corporations work.
As an accomplished business author, Pam has also written five business books: The Modern AI Marketer in the GPT Era, The Modern Marketer: Guide to Gen AI Prompts, The Modern AI Marketer, Effective Sales Enablement, Global Content Marketing.
Pam has also launched her popular podcast B2B Marketing and More, which serves as a hub for industry insights and interviews in the B2B space.
During the show we discuss:
- Importance Of Connecting Sales And Marketing Teams And Effective Methods To Achieve This.
- Key Strategies To Align Sales And Marketing For Improved Results.
- Major Barriers To Growth When Sales And Marketing Teams Are Misaligned.
- Approaches For Companies To Overcome Challenges That Hinder Marketing And Sales Efforts.
- Challenges Companies Encounter When Attempting To Restart Stalled Revenue Growth And Solutions To Overcome Them.
- Initial Steps Companies Should Take To Revive Stagnant Sales And Marketing Efforts.
- Impact Of Short-Term Marketing Fixes On Long-Term Business Growth.
- Benefits Of A Well-Developed Customer Profile In Enhancing Marketing Effectiveness.
- Role Of Performance Metrics (KPI) In Evaluating The Success Of Marketing Strategies.
- Essential Elements Of An Effective Marketing Strategy In The Current Digital Landscape.
- Solutions For Companies Facing Limited Tools Or Resources In Tracking And Measuring Marketing Success.
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