Aug 16 2023 47 mins
In this FIERCE Mother's podcast episode, Ugochi sits down with Boye Asenuga.
Boye "Bibi" Asenuga is a Nigerian-American Founder and Creative Director of ChicNiCity, a women’s ready-to-wear clothing label based in Massachusetts.
Inspired by her dual identity of ethnicity and modernity, Bibi created ChicNiCity by fusing ethnic-inspired colors & prints with contemporary design elements and silhouettes that stay true to premium, wearable and versatile clothing.
Before starting ChicNiCity, she started her career as a lawyer but quickly switched and pursued her passion for a career in fashion. Over the last 15+ years, Bibi has worked with multiple international fashion brands to develop and manufacture their clothing lines in retail stores worldwide.
ChicNiCity recently debuted its exclusively designed collection for the retail giant HSN.
Bibi is a proud alumna of the Fashion Institute of Technology, New York, and the School of Fashion Design, Boston, where she was awarded “The 2020 Distinguished Alumni Award”.
She lives in Massachusetts with her husband and two kids.
Ugochi and Bibi talk about the importance of being nice, showing up consistently, raising leaders while maintaining your identity, and so much more.
Shop the HSN Collection HERE
Website: https://www.chicnicity.com/
Wholesale: https://chicnicity.faire.com
Instagram: https://www.instagram.com/chicnicityllc/
Facebook: https://www.facebook.com/chicnicity/
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