Oct 14 2013 37 mins
It's time to start marketing less and selling more. It's time to stop pitching yourself, and start positioning yourself as the go to resource for your ideal customer.
So says Joe Pulizzi, the founder of Content Marketing Institute and Content Marketing World.
Joe is a content marketing evangelist, and he's here to show you how small businesses can win with content marketing. By creating content that focuses on your target audience's biggest problems and solving them.
You'll discover how to create a content marketing mission statement, how to uncover your niche, and how to own your content platform.
If you want to reach more customers but don't feel you can take on any additional marketing, this episode is for you.
http://www.themarketingagents.com/17