Feb 27 2025 49 mins 6
They say success isn’t served on a silver platter—it’s poured into a glass and drunk with strategy. Introducing the unstoppable entrepreneur Metta Risdal, the powerhouse behind UNI Tequila—a premium, organic tequila brand that’s shaking up the industry. From her humble beginnings in Norway to navigating the high-stakes world of liquor distribution in the U.S., Metta shares how she turned her passion into a thriving business. She reveals the challenges of launching a tequila brand, the secrets behind UNI’s smooth taste, and the power of strategic partnerships in scaling a business. Plus, we drop some serious knowledge on success, mindset, and why tequila is the healthiest choice for drinkers.
Find out what it takes to break into one of the most competitive industries in the world with zero experience and discover why UNI Tequila is making waves in the market—and how you can get involved.
What You'll Learn: Learn about the challenges and strategies behind building a successful tequila brand from scratch, from sourcing to distribution.
Highlights:
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From Norway to New York
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The Tequila Business Unfiltered
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Why Tequila?
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Scaling the Business
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Marketing Matters
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Lessons from Real Estate
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Entrepreneurial Mindset
Resources Mentioned:
https://unitequila.passionspirits.com/
You can follow today’s guest at:
https://www.instagram.com/mettatequila/?hl=en
https://www.instagram.com/unitequila/?hl=en
Watch the full video episode on Brad’s Rumble here: https://rumble.com/c/c-2544182
Watch the full video episode on Brad’s Youtube here: https://bradlea.tv
