Oct 07 2024 19 mins
Longtime listeners of the podcast will likely be familiar with today’s guest as she has been on the show several times already! Join Andy as he welcomes back Meghan Ely, the owner of OFD Consulting! Meghan is a longtime industry speaker and writer and is a wedding pro educator with regular contributions to Wedding Planner Magazine, The Knot, Wedding Business Magazine, Catersource, and SpecialEvents.com.
Meghan joins Andy for this episode to discuss defining and achieving luxury in the wedding industry. With years of experience and numerous accolades, including but certainly not limited to being recognized as one of the most influential wedding professionals by Event Tech, Meghan shares invaluable insights into what sets luxury weddings apart.
Andy invites you to listen to gain a deeper understanding of the various elements that make up a luxurious experience beyond mere budget, including personalized details, meticulous planning, and memorable moments that resonate with couples and guests alike. Meghan discusses the importance of showcasing standout features in wedding submissions, including florals, paper goods, and rental choices, all of which play a critical role in attracting attention from prestigious publications!
Andy and Meghan also dive into the strategic approach required for effective media submissions, including how to tailor a compelling narrative and the significance of exclusivity in luxury placements. Meghan also touches on leveraging social media to enhance brand identity and visibility in the luxury market, emphasizing the need for a cohesive digital presence.
Andy hopes that you will tune in to learn how to navigate the luxury landscape in weddings with finesse and intention! If you enjoy the episode and get something out of it, then he encourages you not to keep it to yourself! Please share this episode with a few people you know who might also enjoy it. Be sure to also subscribe to the podcast if you aren't already so that you never miss a new episode and to leave a top review wherever you listen, as that really helps out Andy and the show!
Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.
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Time Stamps
[0:22] – This episode’s guest is returning guest Meghan Ely!
[1:24] - Meghan discusses the varying definitions of luxury, emphasizing personalized experiences and attention to detail.
[3:55] - Meghan points out how luxury publications prioritize standout details, including florals, paper goods, and rentals in submissions.
[5:36] - Meghan describes a good submission: a vendor list, couple write-up, and curated photo gallery.
[8:05] - Learn how submission guidelines vary.
[10:31] - Editors typically respond within 6 to 8 weeks, but luxury submissions can take even longer.
[13:08] - Meghan argues that following up on submissions is crucial and that respectful withdrawal is necessary if there's no response.
[14:25] - Meghan advises aligning brand identity with luxury across digital platforms and using social proof.
[16:30] - Effective project management tools can help maintain luxury branding and regular audits for improvement.
[18:55] - Andy shares where to find Meghan online.
LINKS & RESOURCES
Meghan’s Previous Guest Spots on The Wedding Biz
Find Meghan:
OFD Consulting - Website
OFD Consulting - Facebook Page
OFD Consulting - Instagram Page
OFD Consulting - Twitter Page
OFD Collective - Website
Wedding Industry Speakers - Website
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Title Sponsor: This episode is sponsored by Kushner Entertainment.