May 11 2020 30 mins 3
Some designers think selling high price point jewelry is harder online, but Shehana Kimiangataue is here to prove otherwise. She sells striking high-end jewelry with a cause. Her business used to rely primarily on retail sales, but when shelter-in-place hit, she immediately sought a quick and creative solution to keep sales flowing. During a 2-hour virtual trunk show hosted on Facebook live, she managed to sell over $30,000 worth of jewelry. Yes, you read that right! So how did she do it? Let’s jump right in.
