Dec 29 2024 12 mins
Is decision-making as a buyer really as easy as it seems?
Today, I address the challenges buyers face in our VUCA world—Volatility, Uncertainty, Complexity, and Ambiguity.
This episode is a leg of our journey through the ethical selling terrain, inspired by my book "Ethical Selling." We're diving into how sales professionals can step away from the shadows of fear-based tactics and embrace a more enlightened approach that builds trust and empowers customers.
Think of us as guides on a hike, illuminating the way with clarity and confidence, leaving the ultimate choice to our customers.
In this discussion, I highlight the pivotal role of the ethical seller in crafting a secure and informed buying experience.
We'll explore the importance of giving customers the right information to make confident decisions, free from the pressures of manipulation.
The goal is to differentiate as a modern, professional salesperson by simplifying complexities and fostering long-term relationships built on trust.
Tune in to learn how to become a sense-maker in the sales process, guiding clients through options without making the choice for them, and ensuring that decisions are not just momentary but lasting and fulfilling.
.Links and Resources:
- Get a copy of my Book: Ethical Selling on Amazon
- Collaborative Selling Scorecard: Take the Free Assessment
- Connect with Fred: LinkedIn Profile
- Watch this episode: Watch on YouTube