Aug 29 2024 34 mins 2
In this episode, we dive deeper into the world of touring for independent musicians. Whether planning your first mini-tour or looking to elevate your existing tour game, this episode is your comprehensive guide to life on the road.
Key topics covered:
- Strategic Tour Planning: Learn how to create a balanced schedule mixing different venue types for maximum impact and profitability.
- Effective Promotion: Discover multi-platform social media strategies and the power of pre-sale discounts and VIP packages.
- Branding Your Tour: Understand the importance of giving your tour a unique identity to generate buzz.
- On-Tour Strategies: From updating setlists between cities to prioritizing mental health and fan engagement.
- Financial Considerations: Exploring sponsorships and digital content monetization to boost touring revenue.
Packed with practical tips, this episode covers everything from leveraging local media and influencers to maximizing merchandising opportunities. We also discuss the importance of taking care of your band and venue staff, and how to use simple technology to improve your performances.
Whether you're a seasoned road warrior or just starting, this episode offers valuable insights to make your touring experience more successful and profitable. Don't miss out on this essential guide to mastering the art of touring!
Bonus: FREE downloadable touring guide and a curated list of recommended reading for even more in-depth coverage.
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Links, Mentions and Related Episodes
Resources
The Unstarving Musician’s Guide to Getting Paid Gigs, by Robonzo
Music Marketing Method – The program that helps musicians find fans, grow an audience and make consistent income
Bandzoogle – The all-in-one platform that makes it easy to build a beautiful website for your music
Dreamhost – See the latest deals from Dreamhost, save money and support the UM in the process.
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