Craig Elbert, Founder of Care/of, The Warby of Vitamins


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Sep 09 2019 46 mins  

In this podcast, Craig Elbert and Mayra Ceja discuss how his experience at Bonobos shaped his leadership style, why his commitment to the lean startup methodology led him to launch a fake company and how he turned plain old vitamins into an instagrammable DTC brand.

Care/of raised over $40m from Goodwater, Tusk Ventures, RRE Ventures, and Juxtaposed.

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