Aug 01 2024 30 mins
This episode discusses the importance of simplicity and constraint in messaging and offers for attracting higher-paying dream clients.
Key Takeaways:
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Constraining your messaging and offers to speak directly to your ideal client is key to attracting higher-paying clients
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Simplify by focusing on 1 core problem/desire and tailoring content/offers to that specific audience
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Celebrate small wins along the way instead of getting discouraged
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An upcoming "Simplified Messaging Method" masterclass will provide frameworks for dialing in messaging
Topics:
The Power of Constraint
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Constraining messaging and offers allows you to speak potently to your dream clients' core desires
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Trying to appeal to too broad an audience dilutes your messaging and confuses prospects
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Constraint gives freedom - it focuses your efforts on what truly moves the needle
Simplifying Offers
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Having too many offers is overwhelming for prospects
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Streamline to just a few complementary offers tailored to your ideal client at different stages
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Low-ticket, high-value offers can warm prospects up for higher-end programs
Celebrating Small Wins
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Don't get discouraged if results aren't immediate - celebrate every small win
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Reframe "only 1 sale" thinking to an abundance mindset
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The space/freedom created by simplifying is to be embraced, not filled
Upcoming Masterclass
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A "Simplified Messaging Method" masterclass is being created
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Will provide frameworks for dialing in potent messaging to your dream clients
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See it as an opportunity, not something "needed" to improve results
Next Steps:
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Check out the upcoming "Simplified Messaging Method" masterclass at https://thesarahleather.com/instant/