Nov 14 2024 36 mins
In business and marketing, "white space" refers to the untapped opportunities or gaps in the market where customer needs are not yet being met or where competitors are not actively operating. Linda Fanaras creates creative banding and data analytics to discover those white spaces.
Identifying and leveraging white space can lead to innovation, new product development, or the creation of new market segments, offering businesses the chance to differentiate themselves and capture new revenue streams. In this podcast we cover why claiming white space is needed, the process and some successful examples.
You can reach Linda at: https://www.lindafanaras.com Also at https://mill.agency
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