#53 Chosen Families & Breaking Asian Stereotypes with Louis Lee


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Oct 01 2024 63 mins  

For this episode, guest Louis Lee joins us. Louis is the chief creative officer and co-founder of Bellweather, a strategy-led creative agency that specializes in transforming legacy brands in the non-profit healthcare and travel sector. Louis is passionate about helping brands thrive in an ever-changing landscape, particularly by expanding and diversifying audiences, including women, people of color, and Gen Z.

In this episode, we chat about:

  • Overcoming childhood challenges while living in an Asian household
  • Navigating family dynamics as a queer couple
  • Breaking away from limiting Asian stereotypes
  • Analyzing the root of Asian stereotypes in America
  • Being a minority in corporate spaces
  • Leaning into supportive family and friends

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