E173: How To Break Into Commercial


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Nov 01 2024 17 mins  

In this episode, James talks about breaking into commercial insurance, focusing on actionable steps and insights drawn from his own experience. Visit https://www.jamesjenkins.com/podcasts/agency-freedom/ to join our email list and catch up on episodes you may have missed.


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Key Topics:


  • Breaking into commercial insurance offers far higher revenue potential than personal lines

  • Choose a single niche to focus on and develop expertise in that industry

  • Network with thought leaders and decision-makers to build credibility

  • Use empathetic, client-focused communication instead of typical sales pitches

  • Create SEO-optimized content targeted to your chosen industry niche

  • Leverage industry partnerships to secure relevant carrier contracts

  • Next week: James will cover how his agency dominated the real estate insurance niche