[167] 🌟The 7-Week Rule: Transform Your Clients Visit FREQUENCY Without Being Pushy!


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Jan 28 2025 18 mins  

Hey Successful Hairstylists! This week we're talking about visit frequency!


In the last couple of years, salon clients and services have changed due to trends, celebrity influence and the digital landscape!


Traditional salon services -- 2 1/2 hour appointment every 5 weeks.


Modern salon services -- 4 1/2 hour appointment every 12+ weeks.


While modern salon services are a higher average ticket, the lower frequency has a major impact on our annual sales. There are two main ways to work with this:


1. Get more clients in


2. Use maintenance appointments to see your modern service clients every 7 weeks.


This episode is focusing on the second option!


In this training you'll learn...



  • The money left on the table with lower visit frequency (hint: it's up to $25,000+ annually)

  • Why people choose not to come in as often

  • How to create a 7-week, $100+ maintenance appointment for your modern salon service guests


Let's jump in!


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If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!


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