Flying Solo

Lisa Jones is a dynamic force in the world of entrepreneurship. The founder of several successful brands, Lisa shares her journey from corporate roles to building multimillion-dollar businesses, including the inspiring backstory of her eco-friendly nappy brand, Ecoriginals and the origins of her latest venture She-com. Lisa discusses the challenges faced by female entrepreneurs, from funding and financial literacy to the societal pressures of balancing work and family. Lisa offers rich insights into building a thriving community, staying resilient, and the importance of finding your tribe.

Tune in for an eye-opening conversation that's sure to inspire and empower.

Key Topics

Lisa Jones' Entrepreneurial Journey

• Background in corporate roles.


• Inspiration for entrepreneurship sparked by meeting ex-husband.


• Transition from corporate to self-employment.

Early Business Ventures

• Catalyst for leaving corporate: the opportunity with Solar Heart.


• Serendipitous business moments and intuition.


• Challenges of working with a partner and domestic violence.

Personal Learnings from Adversity

• Impact of an abusive relationship on personal growth.


• Silver linings: humility and empathy.


• Importance of a positive mindset and resilience in business.

Building and Scaling Businesses

• Management and project leads as key strengths.


• The story of launching Eco Originals.


• Importance of pre-sales and customer engagement.

SheCom's Role and Community

• Mission to support female founders.


• Insights from recent surveys on female entrepreneurship challenges.


• Significance of mental health, burnout, and gender expectations.

Strategies for Business Success

• Importance of optimism and adaptability.


• Emphasis on community building and validation.


• Funding challenges for female entrepreneurs and financial literacy.

Pathway for Aspiring Entrepreneurs

• Steps to get involved with Sheecom: coaching calls, courses, and community groups.


• Importance of finding the right support network and guidance.

Time-stamped overview

00:00 Corporate transition

04:47 Form domestic violence survivor to Fast 30 founder

09:15 Developing an eco brand

12:51 Affordable Eco Nappies Initiative

17:54 Shecom's Female Founders Survey Results

21:08 Scaling hints: simplify to scale successfully

25:37 Shecom: Empowering women with proven insights"

28:31 Finding and solving customer pain points"

33:46 Self-Employment roller coaster"

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