What is C-Beauty?


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Mar 29 2024 61 mins  

In this English language episode of《Good Morning, VOGUE China》, VOGUE China

Editor-in-Chief, Margaret Zhang, and VOGUE Business China Associate Editorial Director,

Yiling Pan, zoom in on China's burgeoning homegrown beauty scene - otherwise known

as C-Beauty. Greater support of buying local during the pandemic kicked off a surge in

consumer interest in C-beauty brands, who have spent the past few decades leveraging

their manufacturing capabilities and digital agility to steadily grow their market share. What

are the key drivers in this growth? What do C-Beauty brands need to do to make a lasting

impact at home and abroad? Margaret and Yiling sit down with two special guests, one of

China's leading makeup artists, Valentina Li, and internationally renowned makeup artist

(and jury member of Vogue China's inaugural Beauty Awards), Isamaya Ffrench, to discuss

these key questions.


VOGUE China presents “Good Morning, VOGUE China”: your window into Chinese

creative culture through the lens of fashion. From captivating conversations with industry

giants and upcoming fashion disruptors to exclusive insights into the China market,

industry trends, and local social phenomena, stay tuned on wherever you get your

podcasts, in both English and Mandarin.

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