Culture & Coffee: Building a Brand with Values - The Black Rock Coffee Bar Journey


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Mar 02 2025 45 mins   1

Join Jeff Barnes as he interviews Jeff Hernandez, the founder of Black Rock Coffee Bar, to explore the incredible journey of building a successful coffee chain. Learn how Black Rock Coffee Bar overcame the challenges of launching during the Great Recession, the importance of a strong company culture, and the power of understanding customer preferences through data. Discover the key principles that drive Black Rock Coffee Bar's growth and success in the competitive coffee industry.


Key Takeaways:



  • Resilience in the Face of Economic Hardship: Black Rock Coffee Bar launched during the Great Recession and thrived despite the odds by focusing on financial discipline and customer needs.


  • Importance of Company Culture: Black Rock Coffee Bar prioritizes a strong company culture, leading to high employee retention and exceptional customer service.


  • Data-Driven Customer Understanding: Black Rock Coffee Bar emphasizes using empirical data to understand customer preferences and tailor offerings, rather than relying on assumptions.


Timestamps:


  • (0:00) Introduction to Jeff Hernandez and Black Rock Coffee Bar

  • (3:00) Overcoming Challenges: Launching During the Recession

  • (11:45) Transitioning from Construction to Entrepreneurship

  • (25:41) The Core Values That Drive Black Rock Coffee Bar's Success

  • (35:43) Future Plans: Growth and Potential Public Offering


Links:



  • Explore Black Rock Coffee Bar: Find a location near you and experience their unique coffee culture at br.coffee.


  • Connect with Jeff Barnes: Learn more about Jeff Barnes and Angels, Exits, and Acquisitions on LinkedIn: https://www.linkedin.com/in/jeffpbarnes/


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