Oct 25 2022 19 mins
On this episode of Best Seller TV, Amanda Holmes co-author of the revised and updated version of The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies sits down with host Taryn Winter Brill to discuss the latest version of the book. The original book was published 15 years ago by her father Chet Holmes. As Amanda details, Chet Holmes was a self-made man who had a system for how businesses can double their sales which became the book The Ultimate Sales Machine and explains how his methodology contains timeless and proven strategies that just needed a little updating and refreshing for the changing business environment. After her father passed away Amanda inherited his company at the age of 24 and at this time, she had no formal training and had to dive into study and learn her dad’s book and methodology. Within the first year she stepped in as CEO the company increased their marketing reach by 1146% and doubled their clients in different divisions multiple years in a row.
The revised and updated version of The Ultimate Sales Machine took four years to complete. Amanda talks about her why for updating and revising the book now which is in Chapter 13 and came out of the last few months of being in the hospital room with her dad and wanting to give him “the encore he could never give” focusing on how to live a rich and full life. She discusses how she found a letter from her dad where he talked about how he generated more wealth in six months than in the last eight years combined, Amanda calls this strategy “something very special” and says, “you will have to read the book to find out”. The strategies in the book that may seem outdated but as Amanda explains can really be applied to today’s world and just needed some updating to make them relatable. She kept what was most important but some of the other things needed some refreshing and her words are sprinkled throughout the book. She is coming from a belief that “we can double our sales while also cutting our stress in half if we just get focused, if we get clear, and if our intention is right”. Amanda also talks about what her father would be most surprised about in the book, how Chapter 7 needed to be completely rewritten, and the emotional digital foreword she recorded for her dad.
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