What the Fundraising

Ethical storytelling in the nonprofit sector entails more than just sharing fascinating narratives; it also includes protecting the dignity and privacy of the individuals whose stories are being told. In an age where personal information is becoming more available and searchable, nonprofit organizations must examine the long-term implications of sharing individual stories. At its root, ethical storytelling in the nonprofit sector tries to strike a balance between garnering funding and protecting individuals who entrust us with their tales. Telling experiences in a way that benefits the community, preserves trust, and avoids re-traumatization is more important than merely what donors want to hear.

Meet Diana Farias Heinrich, ethical storytelling champion, nonprofit marketing strategist, and CEO of Habrá Marketing. She actively supports equality, respect, and decency in non-profit storytelling. Using the Equastory™ framework, she transforms how corporations share their impact while maintaining their beliefs. She is the creator of The Ethical Nonprofit Summit, which leads the industry conversation on ethical storytelling and fundraising techniques. Her work guarantees that nonprofit organizations may effectively communicate their mission while respecting the dignity of the communities they serve. She joined us today to talk about the importance of ethical storytelling in the non-profit sector and how you can achieve it.

In this episode, you will be able to:

• Learn how to create a safe environment for those who share their stories.


• Discover about creating a culture of dignity and support.


• Learn about the importance of privacy and the long-term impact when sharing personal stories.


• Explore about the importance of personal regulation and self-care for nonprofit professionals.


• Learn about ethical and empowering storytelling in nonprofit fundraising.

Get all the resources from today’s episode here.

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If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point