Nov 17 2024 16 mins
In this episode, we unpack the client journey—a strategic path from awareness to conversion that’s essential for scaling your business. With insights on how to build intentional touchpoints and strengthen client relationships, we’ll show you why 12-16 touchpoints are key to building trust and driving sales. Dive in as we discuss how to leverage your existing content, automate touchpoints, and use client journey stages to convert leads into loyal clients. Learn the secrets to creating a smooth, valuable client experience that boosts retention, increases sales, and sets the stage for long-term growth.
KEY POINTS:
- Dr. Erica’s definition of a client journey
- Client journey stages: awareness, consideration, preference, buying decision, client, renewal
- Ways to make money: find new clients, upsell current clients, and reactivate former clients
- On conducting a content audit to identify valuable content in your business
- The importance of creating (12 to 16) touch points for your client journey
- On utilizing a Customer Relationship Management (CRM) system
- The need to innovate in every business growth stage
QUOTES:
"When we think about these stages of the client journey, you have the opportunity as a business owner, to get really clear on what actions are happening at each stage of the client journey." – Dr. Erica Jordan-Thomas
"In this market, consumers are more conscious around their spending habits, requiring a higher level of trust in order to make a buying decision." – Dr. Erica Jordan-Thomas
"If you don't have this thoughtfulness around your client journey, then you don't have a sustainable business." – Dr. Erica Jordan-Thomas
RESOURCES:
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