1064: Anna Nelson: Stop Working Against Yourself: Design a Business That Aligns with Your Strengths


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Feb 20 2025 85 mins   3

Today With Anna Nelson:

Today I'm joined by Anna Nelson, a Gallup and ICF certified strengths coach who helps entrepreneurs unlock and unleash their hidden superpowers. Through her diverse background as a marketer, saleswoman, project manager, and business owner, Anna discovered a fundamental truth: success and happiness come from building your business around your authentic strengths. Now she dedicates herself to helping others do the same.

In this illuminating discussion, I get my own CliftonStrengths assessment analyzed by Anna as she breaks down how understanding your natural talents can transform client selection, team building, and business operations. Having worked with many interior designers from our community, Anna brings unique insights into how you can leverage your strengths to create a more profitable, enjoyable business.

LuAnn Nigara and Anna Nelson’s Ah-Ha Moments:

"Don't ever say yes to being on a panel that you don't know your stuff with that thing, because it's just not necessary. You don't serve yourself." - LuAnn

"The more confident people doing the things that they are extremely good at, we need that. This world is so hard right now and we need people who are really confident, really good at what they do and who can go out and make a difference in someone's life." - Anna

"If you can do your life's work living in your strengths, I mean, that is the home run, right? That is the home run." - LuAnn

More About Anna Nelson

Anna Nelson is a Gallup and ICF certified strengths coach, who works with entrepreneurs, executives, working professionals, to unlock and unleash their hidden strengths.

But that’s not where she started—not even close. She’s been a marketer, a saleswoman, a project manager, and an MBA student. She’s owned multiple businesses, including a boutique handmade undergarment service. (Yes, really. And she can still whip up one heck of a custom bra.)

But one day, she realized a hard truth: If you don’t build your career, business, and life around your authentic, natural strengths, there will always be a ceiling on your success…and your happiness.

And her natural strength? It's helping other people find theirs, so they can confidently move forward in any area of life. She works with her clients to identify and unleash the superpowers that they didn’t even know they had so they find the confidence, clarity, and affirmation they need to take that next big step forward in life—whatever it may be.

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