Jan 18 2025 58 mins
This episode is all about crisis preparedness. Kara, Molly, and Jennie talk about the superstition that discussing tragedy or misfortune before it happens is like “tempting fate.” But in reality it is crucial to speak openly about potential disasters before they strike so everyone can be better prepared. They talk about how "Gross" can mean obvious or severe and "Gross Communication" in crisis is problematic.
Master Public Information Officer Mike Jachles—Chair of the Florida Association of PIOs and the Florida PIO Deployment Team—joins Kara to discuss the devastating Los Angeles fires and how urban fires pose unique challenges for communities and first responders. With all the
swirling rumors on social media Mike explains how fire hydrants work and what you need to know about air quality during a fire. Drawing on his firsthand crisis experience, Mike provides insights on effective communication before, during, and after a catastrophic event.
Along with Molly and Jennie, Mike and Kara also explore the confusion caused by unclear or complex terminology in media reports—like the word “containment.” Molly asks how full you should keep your gas tank at all times (and is shocked by the answer!), while Jennie receives a
step-by-step home-preparedness checklist. They cover various aspects of readiness, including the six Ps of evacuation and the critical role of having cash on hand during emergencies.
Listen and follow to learn more about the Los Angeles fires, how events like these can affect your health, and how to be better prepared for any catastrophe.
To help those impacted by the wildfires in Southern California, you can donate to:
The Los Angeles Fire Department Foundation
The Los Angeles Regional Food Bank
The United Way of Greater Los Angeles
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