High Wire Woman with Rosanna Berardi

This week on the High Wire Woman podcast, Rosanna Berardi is letting listeners know the tips and tricks to looking good on Zoom. Her guest is Marsha Redmon, a communications expert and CEO of LexTrack Directories Software. Marsha works with lawyers and executives on communication, business development training, and marketing. In this week’s episode, Marsha shares her story, and insights for High Wire Women on improving their virtual presence.

You’ll hear Rosanna and Marsha talk about:

1. The most important thing about virtual presence and communication is that you need to be good at it, Marsha claims. She firmly believes that the workplace will never go back to being 100% in-person, so it’s necessary for people to master their skills in virtual communication going forward.
2. Looking into the camera makes your audience feel like they’re having a one-on-one conversation with you, which builds your relationship with them.
3. Overhead lighting is ideal - underhead lighting casts shadows around your face and makes you look old. Furthermore, it’s better to have light shining toward your face rather than behind you; the latter shrouds your face in darkness, and your audience will be unable to read your expressions.
4. Sometimes, you don’t have a lot of options when it comes to places to have a virtual call in. In these cases, it’s best to try to minimize your audience’s view of your background as much as possible. You can also try unconventional places like a closet.
5. Virtual backgrounds are, more often than not, more distracting than a messy one.
6. Great lighting and a clean background are the most necessary components for a professional virtual presence.

Resources

Rosanna Berardi | LinkedIn

Rosanna Berardi | Berardi Immigration Law

High Wire Woman

Marsha Redmon | LinkedIn - Twitter

Marsha Redmon | On the Web