[EP.96] How To Explain What You Do in 13 Seconds with Ravi Rajani


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Nov 28 2023 13 mins   2

How To Explain What You Do in 13 Seconds with Ravi Rajani:

We've all been there…


The dreaded moment when someone asks, “What does your company do?”


It's a common question that often leads to a forgettable and long-winded response.


But what if you could make your answer stand out, capture attention, and leave a lasting impact?


The solution lies in learning how to craft a 13-second “Magnetic Message” that sparks intrigue and makes you truly memorable.


No more run-of-the-mill responses - it's time to set yourself apart from the crowd.

Let’s get it!


3 PRINCIPLES TO REMEMBER WHEN CRAFTING YOUR SCRIPT


  • Use an analogy that is industry-specific or universally relatable.

  • Ensure the link to what your company does is watertight.

  • Less is more.


USEFUL RESOURCES & LINKS:

Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast

Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/


ADDITIONAL RESOURCES:


[FREE SCRIPT]

Discover how to craft a magnetic 45-second elevator story:

https://www.theravirajani.com/yourelevatorstory


Hire Ravi for a keynote or storyselling workshop for your sales team:

https://www.theravirajani.com/speaking


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https://theinfluentialcommunicator.ck.page/newsletter