Dec 20 2024 19 mins
Most PI firms handle settlement planning and lien resolution in-house, creating bottlenecks and frustration at the most critical stage of client experience. In this episode of Personal Injury Mastermind, Jason Lazarus and Brian Adair reveal why specialized expertise in these areas doesn't just save time and money - it transforms client satisfaction and drives better reviews.
Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.
We discuss:
- Why the final settlement experience makes or breaks client reviews
- How early settlement planning prevents common client care disasters
- The hidden costs of in-house lien resolution (like time spent on Medicare hold)
- Using expert partners to provide concierge-level client care
- Turning post-settlement work from a cost center into a growth driver
- Why specialized settlement knowledge prevents malpractice risks
Guest Details
Jason Lazarus is the CEO of Synergy Settlement Services, bringing insider expertise to lien resolution and settlement planning.
- Jason Lazarus: LinkedIn, Website
- Synergy Settlement Services: Website
- Book: The Art of Settlement
Brian Adair is the founder of Adair Financial Group, specializing in comprehensive settlement planning and client care solutions.
Chris Dreyer and Rankings Details
Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.
- Rankings: Website, Instagram, Twitter
- Chris Dreyer: Website, Instagram
- Newsletters: The Dreyer Sheet
- Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
- Work with Rankings: Connect
Time Stamps
00:00 Intro
01:01 Dan's journey from trial attorney to business operations
02:07 Evolution of Morgan & Morgan's Purple Cow Committee
04:54 Building an elite referral operation
08:00 The "nuclear plan" for referral conversion
10:07 Why they refer out turndown cases
13:37 Tracking metrics and maintaining quality
16:22 Sports partnerships and marketing innovation 1
9:16 Leveraging partnerships beyond sponsorships
21:31 Community involvement and disaster response
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