What is Your Why?


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Feb 05 2025 16 mins  

While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy!

You've heard Jeff or Christie ask this question a few 100 times on The Why and The Buy podcast. Belief in your why is a cornerstone of success in anything, regardless of whether it's sales, or sports, or your degree program or your family. Belief is a foundational element of success. And yet, there aren't enough people who reconnect with that belief system on a regular basis. It's a basic thing. It's so simple to think about. But it gets taken for granted.