Fireside Chat with Two Beverage Pioneers Defining a New Category


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Mar 09 2025 53 mins  
Collaboration is the new competition in the NA Industry. Join Mélanie Masarin of Ghia and Jen Batchelor of Kin Euphorics for an intimate fireside chat on their journeys as founders and champions of the non-alcoholic beverage movement. From building their category-defining brands to fostering a friendship along the way, they’ll share insights on their entrepreneurship journeys and the future of the NA space. Don’t miss this inspiring conversation at SXSW! Speakers: Jen Batchelor, Melanie Masarin

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