She Wasn't Born Yesterday - 40 plus Invisible

Feb 26 2025 23 mins 5

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Key Takeaways:

The "invisible women's syndrome" is a phenomenon where women over 40 feel less seen and less valued both personally and professionally.
Media and advertising often fail to represent older women positively, contributing to societal biases and stereotypes.
Janet and Dr. Amelia emphasize that marketing strategies are missing out on a lucrative demographic by underrepresenting women over 50.
Embracing visibility through vibrant clothing and casting older women in diverse media roles can help challenge entrenched stereotypes.
More seasoned women need to support and mentor younger women, creating a more robust support system across generations.

Notable Quotes:

"As a person who's a little bit vertically challenged, I've always felt invisible." - Dr. Amelia Haines
"Inside every older woman is a younger woman screaming, get me the hell out of here." - Quoting Kathy Lette
"Women over the age of 50 are competent, ambitious, creative, and intellectually agile." - Janet Evans
"It's not great if you're a little bit insecure." - Dr. Amelia Haines discusses the feeling of invisibility.
"Sure, you see, I would even sort of say sadly, I think we're kind of used to it a little bit. So. I agree. It gets worse." - Dr. Amelia Haines on professional invisibility.

Click here to contact Janet & Amelia or ask them a question or click here to contact the She Wasn't Born Yesterday team!

She Wasn’t Born Yesterday, hosted by Janet Evans, a senior advertising creative and Dr Amelia Haines, a sexual and relationship therapist, who have written Australia’s first book on empty nest syndrome called Empty Next.

Visit Empty Nest Chicks for more resources, click here for their book, or join the discussion on Facebook.

Listen to more from our Hope Podcasts collection at hopepodcasts.com.au. And send the team a message via Hope 103.2’s app, Facebook or Instagram.

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