Jul 06 2024 20 mins
In this 6 part collab with Fear + Greed, Sean Aylmer interviews Tory.
Ever been underestimated? Tory Archbold certainly has. From her early struggles as an average student on Sydney's North Shore to her meteoric rise as a PR and brand communications powerhouse, Tory's story is nothing short of inspiring. At just 24, she founded her own agency, driven by an unrelenting passion for storytelling and a clear vision sparked by her time working with media giants in London. This episode takes you through the highs and lows of that journey, illustrating how Tory’s steadfast belief in her values of passion, integrity, and delivery led to her success.
Balancing a high-powered career with personal struggles is no easy feat, and Tory knows this firsthand. She opens up about the challenges of working with iconic brands like Amazon Shopbop, Missguided, Adidas, and Mulberry, all while navigating relationship breakdowns and health issues. These experiences reshaped her priorities and led to the creation of Powerful Steps, her new venture focused on personal and professional transformation. Listen as Tory discusses the vital importance of trusting your instincts, choosing the right people to surround yourself with, and making the bold decision to close her PR agency, Torstar, for a fresh start. Join us for a compelling conversation filled with invaluable insights on balancing ambition with well-being.
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