Aja Barber has pledged to never take a dollar from fast fashion, and in her 2021 book 'Consumed' she explains why.
She is passionate about racial justice and exposing endemic injustices in our consumer and fashion industries. Aja is also no stranger to campaigning for change. Her Instagram video 'Why Performative Allyship is Triggering', which called out brands and influencers for monetising the Black Lives Matter movement, has accumulated over one million views. The video also put a spotlight on the disparity between fast fashion brand billionaires and their unpaid factory workers during the Covid-19 economic downturn.
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