247. Secrets to Building a Personal Brand—Dave Behar, CEO, ION Network


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Mar 03 2025 24 mins  

You have probably heard a lot about your personal brand and what to do about it. But, what does it mean and how does it work, especially from a simple and practical standpoint. Our guest today is Dave Behar, who is an expert in personal branding and he is also a proven business leader. In fact, he was one of the leaders who helped grow and then sell Hotmail.com.

TODAY'S WIN-WIN:
Be authentic and don't pretend to be something you are not.


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ABOUT OUR GUEST:
Dave Behar is the Founder, CEO, and Chief Executive Athlete of ION Network and Behar Brands, where he creates innovative brands in tech, media, sports, health, and food & beverage. Committed to personal branding and collaboration, he develops digital platforms that foster positive interactions and transactions. With a successful track record of building and exiting multiple companies, co-authoring two Amazon Best Sellers, and serving on the Journalism & Media Studies Advisory Board at San Diego State University, Dave focuses on legacy and knowledge transfer to help others thrive. A "thought leader of thought leaders," he inspires through insights rather than self-promotion and enjoys sports and culinary adventures in his free time.

ABOUT BIG SKY FRANCHISE TEAM:
This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/.

The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.