Lifestyle Business School

Marketing has changed. If you want to drive the volume and quality of traffic you need to sell your scalable offers in 2025, this is for you.

Side note — this is absolutely NOT for the full-time content creators, and the people who spend their days marketing online for a living. It’s for the people who NEED to understand how this stuff works to build the thing they ACTUALLY DO (without it taking 18,273 hours a week).

Episode Show Notes:
00:45 Understanding the marketing funnel
02:09 The Importance of messaging in marketing
07:10 Building an effective marketing funnel
14:35 Bottom of funnel
22:56 Middle of funnel
27:44 Top of funnel
34:28 Conclusion and Next Steps

PS [🎉 New!] Subscribe to Stevie's Substack for weekly articles and behind the scenes: https://lifestylebusinessschool.substack.com/

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Recommended next episode:

→ Click Power: The One Metric That Could Sink Your Next Launch

Links Mentioned:

→ Traffic Playbook Course: Get the Marketing System for driving the volume and quality of traffic required to sell your scalable offers in 2025.

→ Substack Series on Refining Your Marketing Message (this is a series of five newsletters, it will be updated soon to include marketing messaging, positioning and more)

Want more? Here’s how we can help you:

→ Free Workshop — Create our knowledge-based lifestyle business in 2025

→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.