In this episode, host Chelsea addresses business coaches and course creators who have recently had their most successful launches or months in business, emphasizing the importance of reassessing the business and growth goals after these achievements.
She introduces two primary strategies: converting the offer to an evergreen program or continuing to live launch the program. Chelsea explains that the choice depends on the entrepreneur's lifestyle goals, their preferred business demands, and their relationship with the live launching process.
She also brings up the risk of falling into a routine that could lead to eventual dissatisfaction with the business and highlights the need to ask meaningful questions about the direction of the business to avoid such a scenario.
She invites listeners to consciously decide their next steps instead of having to radically pivot or tear their business apart later.
00:00 The Importance of Assessing Growth
03:40 The Consequences of Not Planning for Growth
07:15 Options for Growth: Going Evergreen
10:11 Options for Growth: Continuing to Live Launch
12:00 The Importance of Intentionality & The Role of Your Business in Your Life