Jan 31 2024 38 mins
Introduction - 00:26
Why CRO is so important - 02:35
JMarketing's innovative approach - 05:17
The 9 frictions - 07:09
Applying the 9 frictions to CRO - 12:24
Google Analytics is the main CRO tool - 17:49
Other CRO tools - 21:46
Segmenting your CRO strategy - 24:06
The world of metrics - 25:00
The influence of AI in CRO - 31:58
Final tips - 35:55