Apr 24 2024 24 mins
Diving into the nitty-gritty of CRO, we'll tackle the barriers and misconceptions that prevent businesses from embracing this essential strategy. With Rafa's expertise, we dissect the competitive necessity of CRO in a market where paid channels are battlegrounds, your competitors are relentless, and consumer behaviors shift like sand. Through a riveting case study from the identity verification software field, this episode is a masterclass in why CRO isn't just a one-off magic trick, but the bread and butter of successful digital campaigns. Strap in for a journey that promises to show you how to convince your boss to invest in CRO.