Apr 02 2021 8 mins
Darryl Bannon returns to the Amaiz Podcast to talk about starting a business in the luxury sector. Now? Yes, it’s an ideal time to get an idea off the ground, but it requires a particular mix of psychology, acumen and hard work. Luxury means high margins and high standards to match. It’s crucial to target your customer. Darryl talks to us about the practicalities of setting up a brand, including:
- How the definition and experience of luxury changes.
- Why it’s critical you think about what your brand says and how it makes your customer feel special.
- The impact of speculation and attachment.